Let’s Embrace the Digital Change…!


“I’m afraid!” – This is a widely heard phrase from the managers and CEOs who are completely new to ‘digital’. Are you one of those many people who are overwhelmed by the thought of ‘Digital Transformation’? Provided that this is true, take a peek at this article, and give yourself a way ahead that is achievable.

For those who might be pondering – what is digital transformation?

Most of you might have heard much about how you have to “carefully change” for digital transformation and other related popular expressions, and the thought of being a technology expert to keep up with that might have seemed like quite daunting, right? But in fact, an effective digital transformation is not just about adopting the new shiniest tech apparatuses and anticipating that they should work miracles for your business. Then, what is it? Well, in simple terms, it is the use of new advanced digital technologies in the workplace and ensuring that you have the right working culture in place to truly reap the benefits. This simply means that digital transformation is more about action; it will add value to your business only if it assists your people to do something different.

Identify the challenges…

The crux of the matter is that digital transformation has spread among the employees, the fear of mechanizing employments and a shake-up of regular workflows that can remove individuals from their usual comfort zones. Researches accomplished by Microsoft uncovered that 61% of employees admit the feeling of some kind of uneasiness when new innovation or another method of working is brought into the working environment, and 59% feel that automation debilitates their own job stability. So, just like the innumerable advantages digital transformation brings, it also creates stress, with limited time to adapt. As no industries can keep themselves away from digital transformation in this digital era, your success completely lies in the effective management of manifold challenges posed by digital transformation.

So, by what means would you get ahead of the curve..?

Digital transformation can be associated with a couple of authoritative activities – from client loyalty and supplier enablement – to – certain back office functions like finance, human capital, and accounting. We would like to guide you with certain key information that will help you simplify your digital transformation journey ahead. As of now, let’s take the example of ‘Consumer experience transformation’ with a purpose to create an enhanced environment for the interaction with the customer and the distributor.


  • Business process – The right place to start!

Yes, the business process is always a perfect place to start. So, most of the people want to go right to a brand new application that will help them resolve their business problems. However, the speed of the desired outcomes can be accelerated by having a clear business process with a proper 360-degree approach.


  • Let’s have a data architecture strategy

Businesses may have complicated sales distributions with multiple systems; so, we need to approach the journey of digital transformation differently, and that would be completely based on the organization. So, creating an ideal strategy or approach to data architecture is a very crucial consideration. Make sure that the approach is modern and use all the best available technologies that we have today.


  • Go for modern development approach

Unfortunately, most organizations keep on doing things in the same old way as they did years ago. They often continue to extend their existing processes by adding or changing customizations required for the business. Often, changes in the business process can cause system changes. So, following modern development processes is one of the best adaptable approaches which will allow you to effortlessly adjust in the future to changes happening in organizations and strategies.


  • Choose the right data integration tools

Data integration is a highly crucial factor to be considered with respect to digital transformation. Finding great tools and/or custom protocols for the system and data integration is an important step towards making everything work. Ensure that the tools work well with your current sales and marketing systems; also, keep in mind that those applications may change over time and require different approaches to fixing business changes.


  • No more application-wise tracking

We often talk about taking ownership of all aspects of a business; the same goes for the software environment. You should stop tracking each application and monitor the entire end-to-end life cycle and customer experiences. There are now specific applications available to help you monitor across applications, middleware and platforms, providing consistent feedback for fully feasible administrations.

Likewise, if you break down digital transformation into specific initiatives and steps, it will become more manageable, and you will definitely feel that digital transformation is not another obstacle, but a new opportunity. And it goes without saying that, technology, when designed with action and impact in mind, is obviously a powerful thing!